7 reasons why you MUST have your own info product
Consider this: What is the number one reason people get online everyday? You probably already guessed that it’s to find information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? This quest for information is an opportunity for you to fill a need. And to earn some cash for doing it!
What is info marketing?
This is by far the simplest business you can start. You take information and turn it into a digital product – like and ebook. And then sell it to people who want to learn the info in it. Pretty simple, wouldn’t you say?
How do you make it work?
You’ve got the basic concept – exchange info for money. In order to be successful there has to be value in the info you’re selling. So you’ll need to find out what info is valuable. How can you find out what people want?
One very simple method is to do a little research. Head over to ask.com or Yahoo! answers and see what kinds of questions people are asking. Your goal is to find a common problem. For things that are causing people discomfort. Then just give them the answer in your ebook.
Think about this:
Don’t worry! Info product creation is easy… Consider this: An ebook is nothing more than a collection of articles. So instead of sitting down to write the whole thing. Just write some articles for your blog. And once you have bunch of good ones, expand and embellish them and voila! You’ve got an ebook.
OK, what’s so hot about digital products? Interestingly enough, we’re back to the name of this article Here are the seven reasons
1. Simplicity and ease
Once it’s built it runs pretty much on it’s own. And your customers need very little support. Which means there nothing for you to actually *do*. It really is like and automatic money machine.
You have no physical inventory. There’s nothing to ship. Your business is 100% digital.
2. Repurposing
When you have a created a few information products. You can just combine them into a more expensive product. It’s nothing to combine the content from several ebooks. And you’ll be able to charge much more for this “new” product. Your customers will gladly pay more for a single bigger ebook. Instead of several small ebooks.
3. Resellers
You can grant other people resell rights to your own products. This is a very popular topic right now, because most people simply don’t have the time, money and effort it takes to create their own products. Plus, you’re selling the same product . . . but for 3 times the price for the rights!
4. Leverage
It’s your content, so you can use it in as many different ways as you want. Break it apart and create a multi-part email series with it. And build an email list that you can sell other products to.
5. More leverage
Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. Then you can use the reports as the front-end of your product funnel. You can give them away or even charge a small amount for them. Either way, you win because you’re feeding your funnel. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Affiliate, you say? Yes!
6. An army of affiliates
This is a real power strategy. If you’ve got products you own. You can get other people to promote it for you. Imagine having 100′s or 1000′s of other people promoting your products. Well, you *need* your own product to get affiliates.
7. Joint Ventures
Last, but definitely not least… Setting up joint ventures is the fastest way to gain success. Period. And this is probably the number one reason to create your own product. Without your own products, you can’t do JVs.
In closing
If you don’t want to sell digital products by now, then you’ve probably been sleeping. With your own info product you can write your own ticket. Because it’s your business and you control it. So, don’t waste any more time:
- Head over to Yahoo! answers
- See what people are asking about
- Write about the answers
Don’t make info product creation any more complicated than that. And in no time you’ll have an info product ready to go.
